Marketing Mix Essay Example for Free

Marketing Mix Essay Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. Developing a marketing strategy will consist of the marketing mix. The marketing mix is â€Å"the strategic plan that defines the company’s overall mission and objectives†. (Armstrong Kotler, 2011) Sprint will be used as an example as to how they implement the marketing mix to their company. Sprint’s overall mission and objective is â€Å"To be No. 1 in providing a simple, instant, enriching and productive customer experience†. (Sprint, 2012) The marketing mix includes the four Ps (elements) of marketing. The four Ps are product, place, pricing, and promotion. To better explain how the four Ps work in a company we will see how Sprint applies the four Ps to their company. Frist P Element: Products Sprint is constantly trying to keep up with the technology changes to ensure customer satisfaction. â€Å"Sprint is one of the premier wireless providers for smart phones in the US†. (Sprint, 2012) Sprint cells top of the line phones and phone services for residential customers as well as business customers. Sprint is not limited to just new products or service, but to enhance products or services that are already established as well. Marketer’s decisions on products are based on the nature of what the customer’s needs are. For Sprint to make sure they are listening to their customers and to know what their needs are they have blogs and chatting sessions on their website where everyone from customers to employees can share their comments, ideas, suggestions and opinions about improving products and services that are already established. Improvements can consist of phones to be able to handle more information or new technology added to the phones. Improvements can also be as simple as color or size. Decisions on products are also by the targeted customer (younger=texting abilities, older=tracking system for their children, oldest=being able to see the numbers on the key pad). Improvements may also be a wider range of service accessibility for fewer calls dropped. Second P Element: Place Where can Sprint be accessible to their targeted audience? Sprint makes themselves available through their website, kiosks in malls, as well as local Sprint stores. All places provide the phones and services needed. Not only regular customers are targeted, businesses are targeted as well. Sprint offers plans for businesses which provide packages which consist of several phones on one plan. The business plans are specifically designed to make it easier to conduct daily business transactions. The store supplies physical one-on-one people for those customers who prefer the person-to-person interaction. The store also provides a hands-on scenario where customers are free to look at the phones and see what they look, sound and feel like. The store provides a comfortable opportunity for the customers to make a personal educated choice. On the other hand, Sprint also provides their website. Sprint’s website provides a wider range of phone choices (new and used), wide range of services (phone service, wireless service, etc.) and for customers that need to ask question, Sprint provides online help (chat session, contact numbers, website links). The kiosk is just a convenience catcher. It is in a mall in hopes that a passing by customer will catch a glimpse of the products and be curious enough to stop, ask questions and possibly purchase a product on their way to another store. The store, website and kiosk are designed to give the customers all the tools and information needed to make the best choice for their personal or business needs. Sprint prides itself to making sure all their bases are covered and provides total accessibility to their customers in order to provide them with quick and convenient service available. In marketing a place is also known as the warehouse where, in this case, Sprint houses their phones for distribution so it is available for its customers. Third P Element: Pricing Pricing is a crucial part of the four Ps. Price is also considered a flexible marketing mix element. Marketers must consider the research, development, and services when pricing. In addition, marketers have to think about the how their company will price their products and services based on how much they will spend on fabrication and how competitors are pricing the same products and services. Customers are an important thought in the pricing process as well because they are the ones that are going to produce the revenue for the company. Marketers are also at the mercy of the economy; they will have to price low enough to get a good number of customers and gain a profit, but no low enough that they will get financially hurt in the process. Producing the right or good price for products and or services a company might have to consider redesigning products and services that may already exist. Sprint might offer better phones at a lower service plan or a better service with less expensive plan. Many times Sprint offers free phones to get new customers to purchase their service plan. Customers are given several options so that they do not feel like they are trapped picking a plan that does not accommodate their needs. Fourth P Element: Promotion The last element is promotion. â€Å"Promotion means activities that communicate the merits of the product and persuade target customers to buy it†.(Armstrong Kotler, 2011) This element is the one that helps with enticing the customers to buy their products and services. Promotions are done in numerous ways. Ways of promotion may include, but are not limited to, deals, rebates, discounts and internet sales. â€Å"Deals are short-term price reductions, commonly used to increase trial among potential customers or to retaliate against a competitor’s action†. (Kerin, Hartley Rudelius, 2011) Deals and discounts are a very common way of promotion. Almost all retailers use deals in order to bring in existing, as well as, new customers. Sprint sometimes will have deals where you can add a particular feature to your phone service; like texting. These deals go on for a particular amount of time just so you can try it for a discounted price in hopes to get you to purchase the feature. One common promotion that Sprint offers is rebates. Sprint gives out rebate promotions on some of their phones. A rebate, for example, is when a phone is purchased and the company (like Sprint) is willing to give you a portion or all of the money you paid for the phone for using their service. You will not be able to buy a phone without the service in order to get the rebate. At times the rebate is given when trying a new phone that they are piloting. Internet promotions are another way of getting people to buy products and services. Although Sprint is over both the store and the websites, they were able to provide in store special promotions that customers were not able to receive online. The same went for their website; they were able to provide online specials that were not given in the store. Most of the time the promotions were on phones; customers were able to purchase phones with a special on service or customers were able to purchase phones that have been refurbished or used. These particular internet promotions were not available if the customer went to the store and said that they saw the promotion online and ask if the store would honor it. Unfortunately, the answer to the customer’s question would be no. Conclusion The four Ps serve as the four main parts of the marketing mix. As shown each one of them has an individual function. Each element is equally important on its own as well as a whole of the marketing mix. All of the elements are an effective part of a successful combination. The combination consists of reaching the customer’s needs and wants and the company’s ability to produce revenue and profits. The four P elements of the marketing mix is one of the most crucial parts of a company’s marketing today and it proves to be a bit complicated at times. At times, not all customers will be satisfied and the company might suffer a loss but the ultimate goal is to be successful by any means using the help of the four Ps. References Armstrong, G. Kotler, P. (2011). Marketing: An Introduction. (10th ed.). Upper Saddle River, NJ: Prentice Hall Kerin, R. A., Hartley, S. W. Rudelius, W. (2011). Marketing (10th ed.). New York, NY: McGrawHill Sprint.com (2012) About Sprint. Retrieved on December 20, 2012 from http://www.sprint.com/about/

Emily Dickinson :: essays research papers

Emily Dickinson was born on December 10, 1830 in Amherst Massachusetts. She had a younger sister named Lavina and an older brother named Austin. Her mother Emily Norcross Dickinson, was largely dependent on her family and was seen by Emily as a poor mother. Her father was lawyer, Congressman, and the Treasurer for Amherst College. Unlike her mother, Emily loved and admired her father. Since the family was not emotional, they lived a quiet secure life. They rarely shared their problems with one another so Emily had plenty of privacy for writing. During her childhood, Emily and her family attended The First Congregational Church on a regular basis. Emily did not like going to church because she didn't think of herself as being very religious. She refused to believe that Heaven was a better place than Earth and eventually rebelled from the church. Emily saw herself as a woman who had her own way of thinking, a way of thinking shaped neither by the church or society. By the time she was twelve, her family moved to a house on Pleasant Street where they lived from 1840 to 1855. Emily was already writing letters, but composed most of her poetry in this home. Emily only left home to attend Mount Holyoke Female Seminary for two semesters. Though her stay there was brief, she impressed her teachers with her courage and directness. They felt her writing was sensational. At the age of twenty-one, Emily and her family moved to the Dickinson Homestead on Main Street. This move proved to be very difficult for Emily. This was difficult for Emily because she became very attached to her old house, which shaped her writing and personality for fifteen years. They now lived next door to her brother Austin and his wife Susan and their daughter Martha. Emily and Susan became so close that many people believe they may have been lovers. A rumor perpetuated by the fact that Emily was known to have written many love letters and poems to Susan. Martha attempted to protect both of their images and suppress the rumors. It became common knowledge that Emily had some type of very strong feelings for Susan. At the age of thirty-one Emily sent some of her poems to a publisher, Thomas Higginson, from whom she got a very good response and a strong friendship developed. He acted as her mentor but she never seemed to have taken any of his advice. It became evident that she didn't like the idea of having her works published, she made 40 packets of about twenty poems apiece from 814 poems. She placed these in a box along with 333 other poems. Emily died on May 5, 1886 at the age of 56.

Marketing Strategy of Viet Nam Toyota Inc

TABLE OF CONTENTS I. INTRODUCTION1 1. Overview Toyota motor Corporation1 2. Overview Toyota motor Viet Nam2 3. Literature review2 4. Purpose of this research paper2 II. METHOD3 III. MATERIAL4 IV. RESULT5 1. Personal information5 2. Research information6 V. REFERENCE 13 VI. APPENDIX15 * Questionnaire15 INTRODUCTION Toyota motor Corporation, abbreviated TMC, is a multinational automobile manufacturers headquartered in Toyota, Aichi, Japan. The company was founded by  Kiichiro Toyoda  in 1937 as a spinoff from  his father's  company  Toyota Industries  to create automobiles.Toyota Motor Corporation  (TMC) is the world’s largest automobile manufacturers, selling over 8. 4 million vehicles in 2010 on all five continents. Toyota today has 77 manufacturing companies in 27 countries and markets vehicles in more than 170 countries worldwide, supported by a consolidated workforce of approximately 320,000 people. A very efficient management style that the company uses has b een one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in cannot be definitely stated.Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadershipWith their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However, it is their effectiveness in targeting consumers' needs and wants that has pushed them to the top.Toyota motor Viet Nam ( TMV) was established on September 5,1995 ( official opening in October 1996 ) . In Viet Nam, Toyota is one of the most famous car brands, accounting for a large market share in the market, with many kinds of car that meet the needs of Vietnamese consumers. Joining the automobile market since its initial days, up to now, TMV has incessantly developed both in sales, production scale and labor force. According to Forture magazine’s (Published global business magazine). The key to success of Toyota corporations is not only style quality but also due to many reasons.One o f the main reason for success of TMV is that they concentrate on marketing and promotion plan for their products. This is a sound strategy that brings TMV to success. This study will show the importance of marketing strategy of Viet Nam Toyota Inc. METHOD Our 5-year research of Toyota Marketing Strategies in Viet Nam began in the summer of 2005 and ended in the fall of 2010. The subjects were selected from Toyota Ben Thanh, known as the best-selling and the largest agent of Toyota in southern region. This research surveyed 100 people.The major subjects were sales representatives of the agent, staffs of the marketing department and customers. In which, 30 sales representatives were chosen on the following criteria: having good achievement in the agent and receiving good feedback from customers. 70 selected customers were those who had demand of buying car and those who were the agent’s close customers or potential customers. The instrument employed in this study was interviews and survey (questionnaire). A set of 20 questions closely linked to the study was given to each subject. The interview with some random questions was based on subject’s characteristics (e. . job, department, product evaluation, income, etc). This survey took one week to get the feedback for evaluating and judgment. The questionnaire was also performed in online version under the help of Google Docs (https://docs. google. com/) and shared on social network Google+â„ ¢. All collected data was digitalized and statistics were made using Microsoft ® Excel and IBM ® SPSS ® Statistics software. MATERIAL Observations were made at customers shopping at the Toyota Company in order to learn the consumers’ attentions on products and their final decisions.The opinions of customers were collected by questionnaire and interview. In the questionnaire, there are two main parts that are personal information section and research information section separated. The personal infor mation part was designed to collect some private information of participants, particularly age, gender, and job. And the research information part which consisted of 20 research questions is divided into 4 main groups as follows: Group 1 (question 1 to 3) was designed to collect some private information of participants. Besides, it is used to define the customer’s demand and finance.From this we can find latent customers of the company. Group 2: (question 4 to 7) was to identify how customers get information about the product of Toyota companies. And we can know the marketing method Toyota company has used that brings the most effective result Group 3: (question 7 to 12) aimed at the opinions of customers after using Toyota corporations’ products. It is not only used to assess the quality, services but also the attitude of the staff. Group 4: (question 13 to 20) was used to get the complain from the customers and what they expect to the products and service in the futu re.From this we can identify the way to develop the company. RESULT * Part 1: Personal information Chart 1 – Gender Chart 1 indicates the participation of male and female in shopping through the Toyota system. It shows that not only women who have shopping habit but also men took a significant part of using toyota products (male accounts for 63% and female accounts for 37%). Chart 2 – Customers Besides, chart 2 displays the percentage of participants’ customers in shopping through the Toyota system in which business and office staffs are accounted for a large percentage (45% of business and 37% of office staffs).Meanwhile, other job also accounted for a considerable portion (18%), in which include singer ,actor, footballer,†¦ etc. * Part 2:Research information Why do more consumers choose Toyota? The same reasons the critics do. Toyota leads the pack in fuel efficiency, durability, popularity and safety. Toyota is the most fuel-efficient full line automaker in America. Plus, Toyota is the number 1 selling brand of hybrids – Toyota has more hybrids on the road than all other manufacturers combined. Moreover, Toyota has the greatest durability of any manufacturer.With the highest percentage of vehicles sold over the past 20 years still on the road among major manufacturers. And Toyota is the first manufacturer to include Star Safety System features standard on all vehicles. That's just part of the reason why Toyota has more vehicle listed on the top 10 of least expensive cars to insure than any other brand. Otherwise,  Toyota's received more 2010 JD Power & Associates Vehicle Dependability Awards than any other brand. Toyota has the largest number of vehicles on Cars. com's top 10 American Made Index.Seven Toyota vehicles have won IntelliChoice's Best Overall Value award for their segments. And Toyota is the highest-ranking auto company on Bloomberg Businessweeks' 2010 list of the 50 Most Innovative Companies. Chart 3 displays the customers’ criteria of choosing Toyota products which was divided into four main elements: benefit, price, companies’ reputation and quality. Over a half of them was preferred products’ quality (56. 25%) to price (21. 8%), companies’ reputation (12. 5%) and benefit (9. 37%). This finding shows that the consumers’ priority concern was products’ quality which conflicts with their experiences.Market Program This consists of the four marketing mix elements that are designed to fit the market in terms of their needs and ability to access such products and services. * Product Strategy The Company is believed to be moving with a strategy of mass production of which it has enabled it to sell widely in the global market. It has also included the strategy of hybrid product, where it can double the amount of production for the arising needs in the market. * Price Strategy The reputation of the Company has been developed by producing high quality ve hicles that can be bought at a reasonable price.The Company has also been using tactful pricing strategies through price differentiation so that they are different from other automobile producers. * Location Strategy Being a global producer and supplier of Toyota automobiles and their components, Toyota Company has positioned itself all over the world giving it a clear cut within the market. Within three years to come, it is working towards the achievement of about 35 percent of the market share, and this will make it to be best and top supplier of automobile products. * Promotion StrategyThe Company is determined to use a pricing mechanism that will give it a competitive edge over its main competitors. This is a mechanism that it is using to market itself so that it can get hold of market share that will see it better in achieving the highest level in the market. Marketing Implementation Analysis Toyotas main focus will be in reaching the new markets of China and Europe. It will al so be concerned about the competition from other firms like Ford and GM. An advantage the company has is the widely differentiated product range.Establishing new factories in these new markets as well as opening up new franchises will help the company in getting an ease of penetrating the new markets Human resource is one of the most important aspects in this plan. The company should always make sure they have highly motivated staff as this is directly proportional to good production both in the qualitative and quantitative aspects. Toyota can do this by coming up with schemes of rewarding their employees like helping them own cars subsidized rates. The company should also make sure the personnel are the best in terms of technical know-how.The company needs to carry out frequent training towards this end. Tactical Marketing Activities Toyota has taken a bold step in being a leader in sustainable development. This position will need some innovations which translate to expenditure. Th ey are however necessary as a way of staying ahead of competition. The activities the company will embark on are given in chart 4 Chart 4: Tactical Marketing activities Specific Tactical Activities| Person/DepartmentResponsible| RequiredBudget millions of yen| CompletionDate| Product Activities1. Car air conditioning compressor2.DC-DC converters for fuel efficiency 3. Low Exhaust Emission Engine | Production engineers and Product management| 30. 45| 2011| Pricing Activities1. New Technologies2. Compression of Production platforms3. Merger of Assembly points| Operations management| 15. 25| 2012| Distribution Activities1. Opening up of new factory in America and china2. Machine handling3. Logistical operations| Logistics management| 21. 40| 2010| IMC (Promotion) Activities1. Concerts2. Volunteer3Youth Invention club| Marketing manager| 9. 20| 2012| Implementation PlanThere are a number of activities that have been projected within a life span of three years and the following represent ation shows the aspects that have been targeted and within what strategic period of time. Year| To be Achieved| New Targeted Markets (millions)| Cumulative Targeted Markets (millions)| Today (2010)| Working towards hybrid products| 250| 250| 1st Year (2011)| Introduction of pricing mechanism and price differentiation strategies. | 320| 600| 2nd Year (2012)| Enhancing hybrid products by use of new technologies| 370| 970| 3rd Year (2013)| Product differentiation to meet the needs of the market| 420| 1320|REFERENCE 1. Armstrong, G. , ; Kotler, P. (2002). Marketing: an introduction (International edition). New Jersey: Prentice Hall. Retrieved October 7, 2010 from http://www. pearsonhighered. com/educator/product/Marketing-An-Introduction-7E/9780131424104. page 2. Armstrong, G. , ; Kotler, P. (2003). Marketing: an introduction. New Jersey: Prentice Hall. Retrieved October 7, 2010 from http://html-pdf-converter. com/en/convert? u=search-pdf-books. com/philip-kotler,-and-gary-armstrong. -m arketing-management. -prentice-hall,-2003-download-pdf-free-pdf/ 3. Chamberlin, P. (2009).Customer service complaint handling. New York: The Gurdian. Retrieved October 7, 2010 from http://www. impactfactory. com/p/customer_service_skills_training_development/issues_936-2103-87287. html 4. Hiroshu O. (2003). Chairman’s message. Retrieved September 30th 2010, from the Toyota company website. http://www. toyota. co. jp/en/ir/library/annual/pdf/2003/chairmans_message_e. pdf 5. Levitt, T. (1975). Marketing myopia. Harvard business review , 26-40. Retrieved   October 7, 2010 from http://www. casadogalo. com/marketingmyopia. pdf 6. Johannes, G. , Bill, K. , ; Plenert. (2000).Finite capacity scheduling: management selection and implementation. New York: John wiley ; sons Inc. Retrieved October 7, 2010 from http://search. barnesandnoble. com/Finite-Capacity-Scheduling/Gerhard-Plenert/e/9780471352648 7. Porter, M. (1996). What is strayegy? Harvad business review , 61-69. Retrieved Oc tober 7, 2010 from http://www. ipocongress. ru/download/guide/article/what_is_strategy. pdf 8. Shaffer, J. (2003). Communicating for business results: how to choose and execute communication projects that dramatically help company. Journal of employee communication management , 34-36. . Thomas, J. G. (2001). Business planning: long range and strategic management. Dublin: Black Hall Publishers Ltd. Retrieved October 7, 2010 from http://books. google. co. ke/books? id=MiR2ls7Uyo8C;dq=Business+planning:;source=gbs_navlinks_s APPENDIX QUESTIONNAIRE Name of the consumer: ________________________________ Age: ______ Sex: _______ Address: ______________________________________ City: ________________ State: ___________________ Zip: _________________ Telephone: ____________________ Fax: ____________________________ Email: _________________________ 1.In what type of business, industry or profession do you work? (Please check one. ) 0 Agriculture/forestry/construction 1 Data processing/compute rs 2 Finance/banking/insurance 3 Health care (medical, dental, etc. ) 4 Real estate 5 Wholesale trade 6 Retail trade 7 Other: ______________ (please specify) 8 Communications/publishing/advertising 9 Education 10 Government/public administration 11 Manufacturing 12 Personal/business services (consultant, CPA, lawyer, etc. ) 13 Transportation/public utilities 2. What is your position? (Please check only one. ) 14 Chairman of the Board 15 Owner/Partner 6 Other Company Officer (V. P. , Treasurer, etc. ) 17 Manager 18 Scientist or Engineer 19 Sales 20 Clerical 21 Other: _______________ (please specify) 22 President/CEO 23 Director 24 Department Head 25 Supervisor/Foreman 26 Other administrative position not mentioned 27 Technical Specialist 28 Retired 3. What is your total annual household income? (Include income from all family members and all sources—salary, bonuses, investment income, rents, royalties, et 29 Less than $30,000 30 $40,000 – $49,999 31 $60,000 – $74 ,999 32 $100,000 – $149,999 33 $250,000 – $499,999 34 $1 million or more 4.How often do you see the advertisement of Toyota Corporation ? * Once in a day * More than 5 times * Not even once 5. Please state where you first heard about companies. * Infomercial: ________  Radio ad: _______  Newspaper ad: _______ * Internet: ________  Sales agent: ________  Company rep: ________ * A friend: ________  Family member: ________  Other (specify): ________ 6. Did the ad provide relevant information about the product? * Excellent * Very good * Not appealing at all 7. Are the claims made in this advertisement believable? * Very believable * Not believable * Can't say 8. How is our customer service? Very good * Average * Poor 9. Does the marketing team act like professionals? * Yes * No 10. Please rate your satisfaction with the quality of our products. * Excellent * Very good * Average * Poor 11. Please rate your satisfaction with the delivery system of our products. * Excellent * Very good * Average * Poor 12. Please state the best aspects of our products ______________________________ 13. Please state the worst aspects of our products ______________________________ 14. List any other features that you would like to see in our services or products ______________________________

Environmental Pollution And Its Effects On The Environment

One of the biggest problems that the world faces today is environmental pollution. The increasing demand for goods and resource consumption are destroying this world. The environment is deteriorating fast along with its ability to support life for future generations. Therefore, who is responsible for the deterioration of the world? Industrialized nations who contribute tons of toxic waste per day or individuals who are not aware of their impact on the environment. According to Derrick Jensen in his essay, â€Å"Forget Shorter Showers† (p.564), industries cause more harm to nature by consuming resources and producing waste; nevertheless, Margaret Lundberg writes in her essay, â€Å"Eating Green† (p.570) that individuals’ demand for resources and unhealthy habits are contributing to the earth pollution. One difference is that Jensen believes that industries consume the most resources while Lundberg argues that individuals are the main reason for such consumption. To begin, Jensen says that the lack of water and excessive energy consumption are not the individual’s fault, but industry’s fault. According to Jensen, people consume just 10% of water while the remaining 90% serves agriculture and other major industries. Jensen declares that â€Å"if people die, they are not dying because the world is out of water, but because the water is being stolen by industries† (p.565). Energy consumption is another intriguing point that Jensen address. For instance, Jensen explains that individualShow MoreRelatedEnvironmental Pollution And Its Effects On The Environment1311 Words   |  6 Pagesstress. 2. Environmental pollution harm has two main aspects: 1. Heat island effect from the perspective of the geographical circulation of heat, because the night lighting caused unnecessary energy loss (including generating heat loss and lighting loss), is bound to increase electric effect throughout the city, thereby exacerbating urban heat island effect. ENERGY AND ENVIRONMENT Introduction. In this area, we will discuss about energy savings, land savings, water savings and environment protectionRead MoreEnvironmental Pollution And Its Effects On The Environment1738 Words   |  7 PagesEnvironmental pollution is one of the biggest problems the world faces today. Pollution troubles humans economically, physically, and everyday of our lives. The outbreak of diseases is linked to the contamination of the environment; however, most people do not know about this problem. This fact shows that increasing environmental pollution needs to be taken care of a soon as possible, not only for the good of the environment, but also for the people that live in it. â€Å"Although environmental pollutionRead MoreThe Effects Of Environmental Pollution On The Environment1405 Words   |  6 PagesIntroduction Environmental pollution is a major problem in the world, posing many health risks to both humans and the environment when exposed to the pollutants for long periods of time. Environmental pollution can simply be defined as â€Å"the presence in the environment of an agent which is potentially damaging to either the environment or human health (Briggs, 2003, 2).† There are many different types of pollution, such as air pollution, water pollution, and soil pollution. Environmental pollution needsRead MoreEnvironmental Pollution And Its Effects On The Environment3497 Words   |  14 Pages Nowadays environmental pollution is one of the hottest topics in society. Ned Haluzan concludes,â€Å"The most appropriate definition of environmental pollution would be the introduction of different harmful pollutants into certain environment that makes this environment unhealthy to live in.†(1) In other words, the natural environment has been destroyed by human activities, and thus harmful to the phenomenon of humans and other organisms for survival and development. With continued increaseRead MoreEnvironmental Pollution And Its Effects On The Natural Environment1805 Words   |  8 Pagesmajority of construction waste without any treatment, it was using open dumps or landfill processing manner, causing serious environmental pollution. According to Wang (2014) mixed waste Concrete as the most important part of the construction waste, by estimating the amount of waste in 2003, China has reached 180 million tons of concrete. It has caused a great negative environment impact. 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The causes and effects, problem severity, citizen perceptions, and proposed solutions and efforts to repair theseRead MoreAir Pollution1597 Words   |  6 Pagesï » ¿Air Pollution Introduction The other planets have sunlight; however, the earth is the only planet known to have air and water, without which it cannot sustain life. However, the quality of the air in our atmosphere is deteriorating rapidly due to the incorporation of harmful amounts of gases, dust and fumes. The substances that constitute the air pollution are the pollutants. The local and international governments continue to work overnight to establish strategies and policies to promote a positiveRead MoreThe Problem Of The Environment Pollution920 Words   |  4 PagesToday, the problem of the environment pollution is one of the most challenging problems the contemporary society is now confronting because the environment pollution has a disastrous impact on the quality of living, while its effects are often irrevocable. In such a situation, every individual and every community, like the ASU community is responsible for the environment protection and minimization of their footprint. The environment pollutio n occurs because of the careless attitude of community Environmental Pollution And Its Effects On The Environment Environmental pollution is one of the biggest problems the world faces today. Pollution troubles humans economically, physically, and everyday of our lives. The outbreak of diseases is linked to the contamination of the environment; however, most people do not know about this problem. This fact shows that increasing environmental pollution needs to be taken care of a soon as possible, not only for the good of the environment, but also for the people that live in it. â€Å"Although environmental pollution can be caused by natural events such as forest fires and active volcanoes, use of the word pollution generally implies that the contaminants have an anthropogenic source—that is, a source created by human activities† (Pollution.). Many factors explain why environmental pollution has become such a large issue in the world. Air and water pollution has been caused by the burning of fossil fuels. Most of the rivers are polluted and ninety percent of urban water bodies are p olluted. Half of china does not have access to clean water. Regulations are passed to regulate pollution, but they are not monitored. The Chinese government deals with the punishment of pollution, it spends two hundred billion dollars each year on pollution problems (Desonie 35). However, if the people of the world were to act on this problem, it would definitely help both the environment and the people. There are many activities that can be done by both the common citizen to the governments of the world, whichShow MoreRelatedEnvironmental Pollution And Its Effects On The Environment1311 Words   |  6 Pagesstress. 2. Environmental pollution harm has two main aspects: 1. Heat island effect from the perspective of the geographical circulation of heat, because the night lighting caused unnecessary energy loss (including generating heat loss and lighting loss), is bound to increase electric effect throughout the city, thereby exacerbating urban heat island effect. ENERGY AND ENVIRONMENT Introduction. 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Ned Haluzan concludes,â€Å"The most appropriate definition of environmental pollution would be the introduction of different harmful pollutants into certain environment that makes this environment unhealthy to live in.†(1) In other words, the natural environment has been destroyed by human activities, and thus harmful to the phenomenon of humans and other organisms for survival and development. With continued increaseRead MoreEnvironmental Pollution And Its Effects On The Environment871 Words   |  4 Pagesbiggest problems that the world faces today is environmental pollution. The increasing demand for goods and resource consumption are destroying this world. The environment is deteriorating fast along with its ability to support life for future generations. Therefore, who is responsible for the deterioration of the world? Industrialized nations who contribute tons of toxic waste per day or individuals who are not aware of their impact on the environment. 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At the same time, concrete production requires a lot of sand and gravel aggregate, as natural Gravel continuous exploitationRead MoreThe Effects Of Air Pollution On The Environment Essay1198 Words   |  5 Pages Environmental pollution will cause direct damage to the ecosystem and impact, such as desertification, forest destruction, water eutrophication, will also give ecological systems and human society caused by indirect harm, and sometimes this indirect environmental effects than the harm caused Of the direct harm is greater, more difficult to eliminate. For example, the greenhouse effect, acid rain, and ozone depletion are the environmental effects of air pollution. This environmental effect derivedRead MorePollution As An Environmental Problem1426 Words   |  6 PagesPOLLUTION AS AN ENVIRONMENTAL PROBLEM Introduction The environment is always facing sudden changes due to natural forces like the eruption of volcanic and earthquakes. However human activities have in the recent times being blamed as the major contributor to the majority of the environmental problems that there are today. Among the numerous environmental issues is pollution. Human activities have been solely responsible for soil, water, and air pollution that has made the entire environment pollutedRead MoreEssay On Air Pollution1677 Words   |  7 Pages Global Article Analysis 3: Air Pollution There are multiple environmental issues that exist and are constantly harming the planet. Many of these issues have effects that are unique to certain countries, or even effects that are similar to other countries. Overall, these issues can be similar or dissimilar in multiple aspects, such as the biological, physical, and cultural perspectives. The causes and effects, problem severity, citizen perceptions, and proposed solutions and efforts to repair theseRead MoreAir Pollution1597 Words   |  6 Pagesï » ¿Air Pollution Introduction The other planets have sunlight; however, the earth is the only planet known to have air and water, without which it cannot sustain life. However, the quality of the air in our atmosphere is deteriorating rapidly due to the incorporation of harmful amounts of gases, dust and fumes. The substances that constitute the air pollution are the pollutants. The local and international governments continue to work overnight to establish strategies and policies to promote a positiveRead MoreThe Problem Of The Environment Pollution920 Words   |  4 PagesToday, the problem of the environment pollution is one of the most challenging problems the contemporary society is now confronting because the environment pollution has a disastrous impact on the quality of living, while its effects are often irrevocable. In such a situation, every individual and every community, like the ASU community is responsible for the environment protection and minimization of their footprint. The environment pollutio n occurs because of the careless attitude of community Environmental Pollution And Its Effects On The Environment The harm directly reflected in, if the living condition of a certain area is too bright at night, it can be difficult to sleep, disrupt the body s normal biological clock, leading to daytime work efficiency fall, resulting in psychological stress. 2. Environmental pollution harm has two main aspects: 1. Heat island effect from the perspective of the geographical circulation of heat, because the night lighting caused unnecessary energy loss (including generating heat loss and lighting loss), is bound to increase electric effect throughout the city, thereby exacerbating urban heat island effect. ENERGY AND ENVIRONMENT Introduction. In this area, we will discuss about energy savings, land savings, water savings and environment protection. For the energy savings we need to promote the use of new and renewable energy sources. Reasonable arrangements for cities’ various functions, and promote urban living, employment and other rational distribution, reduce traffic load, reducing energy consumption in urban transport. Renewable energy means that the energy is from nature, non-fossil energy sources can be renewed, including wind, solar, hydro, biomass, geothermal and ocean energy. Land saving includes rational distribution, scientific planning and improving the intensification and saving level of the land use. Industrial building should increase the floor area ratio appropriately, public buildings should increase the building density appropriately, and residential buildingsShow MoreRelatedEnvironmental Pollution And Its Effects On The Environment1738 Words   |  7 PagesEnvironmental pollution is one of the biggest problems the world faces today. Pollution troubles humans economically, physically, and everyday of our lives. The outbreak of diseases is linked to the contamination of the environment; however, most people do not know about this problem. This fact shows that increasing environmental pollution needs to be taken care of a soon as possible, not only for the good of the environment, but also for the people that live in it. â€Å"Although environmental pollutionRead MoreThe Effects Of Environmental Pollution On The Environment1405 Words   |  6 P agesIntroduction Environmental pollution is a major problem in the world, posing many health risks to both humans and the environment when exposed to the pollutants for long periods of time. Environmental pollution can simply be defined as â€Å"the presence in the environment of an agent which is potentially damaging to either the environment or human health (Briggs, 2003, 2).† There are many different types of pollution, such as air pollution, water pollution, and soil pollution. Environmental pollution needsRead MoreEnvironmental Pollution And Its Effects On The Environment3497 Words   |  14 Pages Nowadays environmental pollution is one of the hottest topics in society. Ned Haluzan concludes,â€Å"The most appropriate definition of environmental pollution would be the introduction of different harmful pollutants into certain environment that makes this environment unhealthy to live in.†(1) In other words, the natural environment has been destroyed by human activities, and thus harmful to the phenomenon of humans and other organisms for survival and development. With continued increaseRead MoreEnvironmental Pollution And Its Effects On The Environment871 Words   |  4 Pagesbiggest problems that the world faces today is environmental pollution. The increasing demand for goods and resource consumption are destroying this world. The environment is deteriorating fast along with its ability to support life for future generations. Therefore, who is responsible for the deterioration of the world? Industrialized nations who contribute tons of toxic waste per day or individuals who are not aware of their impact on the environment. According to Derrick Jensen in his essay,Read MoreEnvironmental Pollution And Its Effects On The Natural Environment1805 Words   |  8 Pagesmajority of construction waste without any treatment, it was using open dumps or landfill processing manner, causing serious environmental pollution. According to Wang (2014) mixed waste Concrete as the most important part of the construction waste, by estimating the amou nt of waste in 2003, China has reached 180 million tons of concrete. It has caused a great negative environment impact. At the same time, concrete production requires a lot of sand and gravel aggregate, as natural Gravel continuous exploitationRead MoreThe Effects Of Air Pollution On The Environment Essay1198 Words   |  5 Pages Environmental pollution will cause direct damage to the ecosystem and impact, such as desertification, forest destruction, water eutrophication, will also give ecological systems and human society caused by indirect harm, and sometimes this indirect environmental effects than the harm caused Of the direct harm is greater, more difficult to eliminate. For example, the greenhouse effect, acid rain, and ozone depletion are the environmental effects of air pollution. This environmental effect derivedRead MorePollution As An Environmental Problem1426 Words   |  6 PagesPOLLUTION AS AN ENVIRONMENTAL PROBLEM Introduction The environment is always facing sudden changes due to natural forces like the eruption of volcanic and earthquakes. However human activities have in the recent times being blamed as the major contributor to the majority of the environmental problems that there are today. Among the numerous environmental issues is pollution. Human activities have been solely responsible for soil, water, and air pollution that has made the entire environment pollutedRead MoreEssay On Air Pollution1677 Words   |  7 Pages Global Article Analysis 3: Air Pollution There are multiple environmental issues that exist and are constantly harming the planet. Many of these issues have effects that are unique to certain countries, or even effects that are similar to other countries. Overall, these issues can be similar or dissimilar in multiple aspects, such as the biological, physical, and cultural perspectives. The causes and effects, problem severity, citizen perceptions, and proposed solutions and efforts to repair theseRead MoreAir Pollution1597 Words   |  6 Pagesï » ¿Air Pollution Introduction The other planets have sunlight; however, the earth is the only planet known to have air and water, without which it cannot sustain life. However, the quality of the air in our atmosphere is deteriorating rapidly due to the incorporation of harmful amounts of gases, dust and fumes. The substances that constitute the air pollution are the pollutants. The local and international governments continue to work overnight to establish strategies and policies to promote a positiveRead MoreThe Problem Of The Environment Pollution920 Words   |  4 PagesToday, the problem of the environment pollution is one of the most challenging problems the contemporary society is now confronting because the environment pollution has a disastrous impact on the quality of living, while its effects are often irrevocable. In such a situation, every individual and every community, like the ASU community is responsible for the environment protection and minimization of their footprint. The environment pollutio n occurs because of the careless attitude of community